“Everything. Planets, rocks — even relationships. Whether it has mass or not, it has a balance point.” His name was Paul, and my parents had me working by his side as we stained the exterior of their cedar home one beautiful summer in the Colorado Rockies.
I had asked him about his artwork — giant two-ton, oblong boulders placed exactly on their balance points, and held in space
by a two-inch margin of curved, welded metal bands. “You can move these immovable objects just with one finger, because they
are in balance with the world.” I never saw Paul again after that summer, but his words still linger in my mind. He was a drifter,
a handyman, a pensive, hippie artist who slept under the stars most nights.
But most of all, he was right.
What is Brandology, and will it leave a mark?
Branding will most definitely leave a mark, but I promise it won't be painful. In fact, the process we will go through together — what I've come to call Brandology — is actually very invigorating, exciting and fun.
It doesn't matter if you're a sole proprietor with an entrepreneurial vision, or a CEO leading the charge for hundreds of employees, understanding your brand begins with understanding who you are and what you stand for as a corporate entity. Branding is not logo design, choosing color palettes, or writing taglines. Those disciplines are essential processes in the expression of your brand. Your True, Authentic Brand begins on the inside — your leadership, vision, mission, goals, objectives and workforce blending together to form your company's DNA. As your internal factors all come together in a well-rehearsed delivery of goods and services, this Authentic Brand is found in the balance point between how you and your employees feel when you've won another customer, and how that customer feels about their experience with your organization. Logic plays an essential role in how a prospect chooses you in the first place, but how they feel about you at the end of the day will keep them coming back — or not. Simply put, I cannot create your brand — it already exists. I have the great privilege of capturing and expressing your brand with design, words and color.
If you're ready to discuss the power of Branding, give me a call or write me an email. I'm always happy to have a first chat — free of charge.
I have enough kids for a basketball team, but I love FÚTBOL!
It's true. I have five kids, and all of them have carved unique, intricate patterns of inspiration, beauty and passion in my life. They have traveled far and wide, exploring the world without hesitation, and have done great things along the way. And that makes me very proud of them.
It's also true I love soccer. In fact, I've played (and still play) the world's game WITH my kids on co-ed teams in the Fort Worth Adult Soccer Leagues. (And yes, I helped them redo their logo — a tribute to US Soccer, of course.) During the season, you'll often see my left elbow and knee sporting pitch burns — which usually means I'm not diving or sliding properly to the left when I'm goal tending. But then, I've only been playing in the keeper position for about five years, and still have much to learn. When I'm not in goal, I'm playing either defensive mid-field or a full back position. Great fun!
I live and work in the Fairmount Historic District on Fort Worth's Southside. It is an absolute pleasure to be surrounded by vibrant and creative people here in our city's Bauhaus melting pot of dancers, painters, photographers, writers, musicians, chefs, entrepreneurs, etc. — from all walks of life. Here in the Hood, I've come to know the most caring and communal neighbors I've ever had the privilege to live among. Viva La Vie Boheme!
“A word processor doesn't make you a writer
anymore than a paintbrush turns you into an artist.”
When I had a full agency in the late 90s to mid 2000s, I looked for one essential attribute when interviewing graphic designers and art directors. I would ask them, "What kind of art do you do?" If they gave me a puzzled look, I knew they were not necessarily going to fit in. And if they responded enthusiastically with words like, "Photography, Watercolors, Poetry, Cupcakes!" I knew we had someone with the passionate soul of an artist.
I will admit — Art Folk are a bit strange, at least when stacked up against their pragmatic counterparts who rule the worlds of ordered systems like math. It's not that we can't do math, but we would rather describe our world with color, shape and words. It takes all kinds, you know.
What are my artistic passions? Acrylics, Watercolors, Found-Wood Sculptures, and Cartoons! And yes, I love to write — it is one of my core, creative expressions. I have a lot of writing projects in the works at any given time. And yes, I was the cartoonist for both my high school and college papers.
Baylor University's weekly newspaper, The Lariat, ran my comic strip, "Bogey" for two years.
Jerry Murray, B.A. Communications Specialist
Brand Strategist, Designer, Writer
Father of Champions,
Goal Keeper, Defender
Fort Worth, Texas Magazine ad, April 2013
In my 25+ years of brand building, there hasn't been a single company, large or small, which didn’t hope to authoritatively rule their patch of the urban jungle. In fact, no one has ever said, “Let us be eaten by our competition.”
There are so many wonderful companies, organizations and institutions in the world, offering an abundance of choices; it takes the ideal blend of brand attitude and fortitude to connect with your people. No matter what goods or services you are bringing to the world, let me help you cultivate your patrons’ first consideration.
“Do you really do all of this work yourself?” they ask me. Most of the time, "Yes." My agency is a consultancy first, and then your creative, marketing and public relations departments once the scope and scale of your project is envisioned. I handle most projects, start to finish, myself, specializing in the core, brand-building process. Other specialists I work with include photographers, illustrators, designers, web developers, videographers, PR professionals, and my trusted print, outdoor and broadcast vendors, who are as much a part of the creative team as anyone else. I love an honest pressman who says to me, “That’s going to be tough to pull off.”
My deliverables and experience include: logo design, stationery packages, web design and development, full collateral packages (pocket folders, brochures, rack cards, post cards, etc.), outdoor and environmental (billboards, signage, interior/exterior retail graphics), direct-to-consumer campaigns, social marketing campaigns, broadcast (radio and TV concepts, scripting, storyboarding), event marketing and production, retail packaging, and public relations.
Strategy is learned and practiced. Intuition and Creativity come from the Great Spirit in the Sky. Experience amplifies the collective, brand-building power of all three. For more information about me, please click my photo. Thank you.
Logos are the most indelible form of commercial art, the cornerstone of your brand. Over time, depending on what kind of greatness you’re offering to the world, brands can break free from the boundaries of your business and become a part of the social and corporate landscape. People crave authentic connection. If your customers are loyal to your company and your brand, give them a logo they will be proud to embrace, wear, tweet and proselytize. They are, after all, the most effective sales force you’ll ever have.
“Everything has a balance point,” he said. “Everything. Planets, rocks — even relationships. Whether it has mass or not, it has a balance point.”
When was the last time you picked up a phone directory to look up a company listing? Search engines are now where businesses compete for prospects. When their fingers 'do the walking,' they're scrolling, clicking and landing on your first impression. If your website feels like it's stuck in small, rigid, out-dated code, it's time for a refacing. The web is now the center stage of your brand expression. Publish something extraordinary.
Capital Bar was built to be the perfect place, inside and out, combining cold
drinks, great music and good times. "Capitalize on our investment."
When Cantey Hanger invested in a new website, the firm developed a custom CMS platform enabling the site to connect attorneys with their news, published articles and blog contributions. The result is a search-engine optimized site that builds content-rich links, which is beneficial for both search rankings and usability.
Brian Newby and Wendy Davis combined forces with Newby Davis Attorneys PLLC.
Their website celebrates the strength of their partnership by framing day-in-the-life images with their brand colors and elements.
In continuous existence since the 90s, TrustsandEstates.net is a personal library of resources authored by Noel C. Ice, a nationally known and well respected attorney who has practiced this section of law his entire career. With thousands of pages available free-of-charge, attorneys and law students from around the country take advantage of his website.
The current Piper website uses tablet-friendly full-page scrolling to allow users to move seamlessly through the content. This young, growing company, however, has already outgrown V.1, and will be updating to a more robust site in the coming weeks.
Well loved restaurateurs Nehme and Christina Elbitar of Chadra Mezza & Grill have expanded their culinary offering in
April, 2014 with West Fork Grill, a little deli tucked into the Summit Office Park. Their unique and delicious take on work-day
foods required an innovative, fresh logo that also honored the Trinity River just a stone's throw away.
The original Capital Bar logo, created in 2009 when the bar was built in a former print shop,
set a rich color palette in dark grays and burgundies. CBFW was the first large indoor/outdoor
venue to anchor the new 7th Street Corridor. The updated colors came when the
Backyard "Stage Under the Stars" expanded Capital Bar's offering and experience.
When Capital Bar expanded into its backyard with a new, fully-loaded music venue,
they needed a logo to represent Fort Worth's celebrated "Stage Under the Stars."
Shooting Star Guitar sits in the corner of the Backyard wordmark "fence line."
Tarrant County Challenge Former Logo
After 30 years of working towards solutions for those affected by substance use disorders, it was time to rebrand Tarrant County Challenge. The new logo flipped the name around to reflect the agency's natural brand expression, combined with a bold, new mark based on the powerful ripple effect Challenge has always had in Tarrant County. Their new tagline: "Change is created by Challenge" has a cool little surprise built into the fact that the letters to create "Change" are included in the word "Challenge."
When Brigadier General Brian Newby and State Senator Wendy Davis formed their law firm, their combined
passions, strengths and experience as both attorneys and public servants created a powerful partnership.
Their logo is built on the virtue of their names, with balance and symmetry as the visual center.
Piper Real Estate and Construction is a start-up built on the experience and reputation of guys who have been in the business for decades. Honoring their respectable tenure, the Piper "P" wraps nicely around a symmetrical, dimensional structure.
The Commercial Real Estate Women’s organization is a group of power brokers who come together under a common cause,
to support each other’s endeavors through networking and professional development. Their new logo captures the fact that
they are always the brightest people in any room, and shine in the commercial real estate industry.
My good friends at Fort Worth, Texas Magazine asked if I'd consider helping A Wish with Wings rebrand their organization, pro bono.
After meeting with the executive director, and understanding what they have accomplished over the last three decades, it was an absolute pleasure to do this project. The butterfly carries on their core brand imagery, but with the blended subtleties of a "W" and a heart.
Mayor Betsy Price put the challenge to the City of Fort Worth's Parks and Community Services Department to energize Afterschool Programs and Services throughout the Greater Fort Worth Area. In just three weeks, I had developed the name, logo and tagline to coincide with the first public announcement in the Fort Worth Stockyards.
One continuous line forms the shape of the medical practice logo for Trimble ENT. Led by Monty Trimble, M.D.
this group stays on the very leading edge of sinus and allergy treatments, including the latest balloon sinuplasty now available.
Darvis "Doc" Patton is a 3-time Olympian, and one of the nicest guys I've ever had the pleasure to work with. His post US Track & Field
career includes a boot-camp style fitness program designed for anyone interested in getting in shape like "Doc does." I went through a 6-week beta test program with him, and I can vouch for the fact it works! He gives you results "measured in seconds, not miles."
As a brand asset all on his own, Doc needed his own logo. He's all about speed, and so is his logo.
The logo for Storylines Photography, an on-location portrait studio formed by Jennifer Golden, was inspired by her passion to trap
those gone-in-a-flash memories that make us laugh, or tear up, but most of all inspire us to pick up the phone (or jump online)
and share the moment with those we love. Simply put, Jennifer is a story teller. She just uses photographs instead of words.
My brother, Mike Murray, has a company located in our home town of Arvada, Colorado, which does residential and commercial outside property care. His logo honors the Front Range of the Rockies (and his initials), and allows him to expand into other service offerings
without breaking stride. He's one of the hardest working people I know, but if I get a head start, I'm sure I can still outrun him.
Dr. Jeffrey Wasserman, a pain specialist in North Dallas, believed he could help his profession by offering in-practice
lab equipment, enabling his fellow physicians to run their own tests, saving both time and money.
Medicus lab equipment takes up no more room than a desktop printer, and can be purchased or leased.